Connecting with consumers, residents and clients with words that work

Recently AAHSA’s magazine Future Age featured an article on the importance of language when describing services and programs in an ageing services setting.

Even though the article is in English and based on experiences of some US aged care providers, the message is one that resonates internationally.

As the author notes, ‘For a field that is rightly concerned about how it is portrayed in the media and popular culture, aging services remains home to a lot of jargon that only helps to reinforce the worst – and usually inaccurate – stereotypes about senior living and services.”

I hope that you will enjoy reading the article – it gives good examples of how organizations are using a “Universal Language” and offers helpful hints on how to adopt an inclusive, universal language.

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