At Tokyo Disneyland and Tokyo Disney Sea they are making a special effort to bring in a new generation of park visitors – the elderly. As birthrates in the country continue to fall, businesses that cater to the young must now market to the young-at-heart. People over sixty will get a significantly reduced price on a yearlong pass. At this price, Japan’s elderly can enjoy Disney Magic more often. The park also hopes that the discount will encourage Japanese grandparents to bring along their grandchildren. “It’s a treat that we generally give to the grandchildren once a year, but they do look forward to it so much that I think we could definitely go more often,” said Yoko Tsuyuki, a 65-year-old grandmother of two. What a great way to encourage intergenerational activity and bring happiness to Disney fans of all ages!

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