Personalization, the term used in England for person-directed or consumer-directed care, is the concept of offering very different services to those that have been delivered in the past.

The Third Sector Research Centre in England recently published a paper describing the major features of the personalisation agenda and the key research, policy and practice implications of this for the third sector.

Personalisation offers the potential for much improvement in the way individuals with care needs are supported, but might also mean significant changes for providers involved in the delivery of these services.   This paper helps third sector bodies understand these implications and how to respond to them appropriately.