A new study by the Boston Consulting Group [BCG] warns companies in all major industries that the ageing population will hinder growth and productivity unless they take action now.    The report, titled Global Aging: How Companies Can Adapt to the New Reality,  asserts that global ageing will affect companies along four core dimensions: labor, growth, capital and consumer needs.

Despite the challenges presented by these tremendous demographic changes,  BCG feels that there are many opportunities as well for companies.   ‘With the right perspective and a willingness to take action, the potential negative impact can actually be turned into a positive impact.  Companies that recognize the magnitude of the issue and that take the necessary steps – not just to cope but the benefit – will best adapt to the new reality and profit from it,” said Jan Willem Kuenen, a GCG partner and coauthor of the report.

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