European Commission May 5 2012

Credit: Europa.eu

Europe has marked 2012 the Year of Active Ageing and Intergenerational Solidarity in hopes of stimulating the employability of older workers and inspiring positive attitudes towards active aging.  The Commission’s “Never too old to…” campaign has been spreading across Europe to promote learning, encourage integration and initiate development for the ageing community.  See video

On May 5, 2012, the European Commission in Bonn invited professionals to participate in workshops to discuss projects to spread the notion of an age-friendly Europe.

Despite European Commission’s best efforts, the age-group of 50 years and older has been struggling to change the perspective on economic inclusion across Europe.  The tendency towards younger entrepreneurs is highly visible in companies across Europe. 

Although the face of European start-up culture is dominated by young faces in their 20s and 30s, Baby Boomers will represent the most crucial population demographic. The older business-minded have also been making an impact.  Older entrepreneurs across sectors tend to gain many years of experience and then start “safe” businesses in regulated markets.  It is also a way to turn a honed skilled and hobby into a successful career.  Older entrepreneurs have much to offer and share in The Year of Active Ageing.

Read success stories of older entrepreneurs at http://www.ageuk.org.uk/work-and-learning/looking-for-work/the-rise-of-the-olderpreneur/ 

For resources on elders starting their own business, please visit: http://www.ageuk.org.uk/work-and-learning/looking-for-work/starting-your-own-business/

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